Poor Mobile Website? The Time to Change is Now

Post by Dan P Picture of Dan P
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Did you know?

Google is rolling out, in the next few months to six months what it calls it’s “Mobile-First” Index.

What is the “Mobile-First Index”?

As you may know, Google will look to (“crawl”) your website every so often and it collects lots of data about your website. This data is then compiled into an library and is used to be ranked against all the other websites.

As for “Mobile-First Indexing”, rather than looking at the desktop version of your website first, it will look at the mobile version of your website first and will then crawl your desktop version.

Why is Google doing this?

How people have been using the internet has been changing dramatically, gone are the days where the desktop or laptop were the primary means of accessing the web, in the past 5 years a huge influx of users have been using their smartphone more to search on the internet.

Why is this significant?

If you don’t have a mobile-friendly website after mobile-first indexing then you may find your ranking, and thus your traffic to your website, dropping quite significantly.

Why should I be acting now?

Although no official roll out date has been set by Google (they are very good at not giving dates) for Mobile-First Indexing, we do know that it is currently in place for some users and will be rolling out fully over the next few months.

So you don’t lose out and become a victim of the mobile-first index, you should be looking at getting your website responsive or mobile-friendly now. A website build can take up to 4 months, in the case of a large eCommerce website.

It’s best to plan ahead and be prepared. The website build is only part of the task, an effective SEO migration plan has to be carried out too, so you don’t lose your current traffic.

I have a responsive website, can I not worry about this?

Websites nowadays tend to be responsive, rather than having a separate mobile site. This is fine, however, it doesn’t mean you are out of the woods. A responsive website will still be different than the desktop variants and it’s important to ensure that the responsiveness does not affect a user’s ability to interact with your website.

How can I find out if my website is mobile friendly?

Google themselves have a lovely tool which is easy to use to find out if your website is mobile friendly.


My Site is Mobile-Friendly, Can I Relax?


If you find that your site is mobile friendly you should be okay, however be sure to check through your website on your mobile device to ensure that everything is how it should be.

Here are a few things to look out for;

  • Make sure the user can navigate easily
  • All your buttons and call-to-actions are easy to tap
  • Ensure that your content is readable

My Site is Not Mobile-Friendly, What Can I Do?

If you have found that your website is not mobile friendly, then you still have time to make the changes you need before mobile-first indexing comes into play.

We have plenty of experience in creating mobile-friendly websites. Take a look at our GibYellow.gi case study, we helped bring the Gibraltar online telephone directory website into the present day through a mobile friendly website.

Moving to a mobile friendly site is also the perfect opportunity to reinvigorate the digital side of your business. So if you’re unsure how to move forward then contact us today.

Dan Pala

Dan P

Digital Strategy Director

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