Ecommerce has really taken off in the last few years, most notably through 2020.
In fact, online sales grew by 46% in 2020, compared to the previous year - the strongest increase since 2008!
Customers that are using your search function already know what they’re looking for and are stronger leads for your eCommerce site.
So it can be annoying when your search function doesn’t work well enough to accommodate the way your customers are searching.
It’s important to identify where you’re going wrong & what you can do to give your customer a simple user journey.
Search boxes VS regular navigation
Normal navigation, through the use of your top navigation bar or site menu, is still a great route, but only if you have a limited amount of products on your website.
Regular navigation tabs can’t accommodate a large store. If your website has a lot of deep-rooted pages; you’ll need a search bar.
Implementing a search bar gives customers a faster way to reach the page they’re looking for rather than hunting page by page.
For example, if you’re a clothing store then you’ll have a lot of pages. If you sell hats in specific colours then it’s easier for your customers to search for specific products than it is to click through to
Accessories > Hats > Colours
Your search bar should be able to cope with any demand a customer may have. Therefore, making sure your website is regularly maintained to test the functions are in order is essential.
But what exactly are you testing for?
Can your search bar…
Accommodate for misspellings or synonyms?
Ensuring that your site can handle misspellings is extremely important. We’ve all been in a rush and misspelt a word or slipped through the net of autocorrect!
We also have different choices of vocabulary which we argue over like the name of a bread roll!
Whether you’re searching for a bread roll, cob or barm cake, you want your search bar to find the same product.If your search function turns out messages like ‘product not found’ you’re going to have visitors closing the tab pretty quickly.
You need to be ready for whatever the user searches for, including all variants you can think of, as well as the most common typos too.
Handle any query?
Some queries can be tricky for your search bar to manage, but it’s still important that they get handled correctly.
It may be that they have a query about your delivery policies for example, but can’t see any information on it.
The first place they’ll try? The search bar.
Your site needs to be able to handle these queries, you’ll have to find the most relevant pages to display in your search results and ensure they come up for those key phrases.
Handle 'Zero Results' queries?
The only thing worse than the wrong results is no results at all.
Zero results will only infuriate your users, pushing them to leave your site and try a competitor.
No results being listed comes from keyword-based searches, which indicates you should look to develop your search function to be able to use natural language processing.
This means that it can guess the next best result or most similar to what you were looking for.
Losing a customer because they don’t think you have what they’re looking for is avoidable with some simple keyword modifications.
Worse than that, you’re losing that customer to a competitor with who they’ll likely spend their money - when you had what they wanted the whole time!
Having a search bar is crucial to increasing the accessibility of your products to your online audience. Turning your website visitors quickly into customers!
Making sure your online store has a fully functional search bar helps your customers interact with your business.
Following up on regular website maintenance and monitoring the action on your site will help you improve and grow your website & brand.
Don’t fall behind in this fast-paced digital market, make sure you’re at the top of your game.
Contact our team if you’ve any queries on how to enhance your website and bring the easiest online experience possible to your customer’s fingertips!