Tim Blackburn is a highly skilled and respected industry expert in facial surgery. He approached us for a more modern and usable website design, to reinforce trust in his work and ensure his online presence matched his acumen. The existing website had great content, but needed a review and restructure to ensure users were presented with the content they were looking for, as they wanted it.
We understood that the website needed more than just a fresh new look. The architecture and structure of the site was sometimes difficult for users to navigate, and much of the information was presented in long, unreadable paragraphs. We started from the ground up, redesigning the navigation of the website and moving the content to new pages, or to different existing pages, to match user intentions. We used real user data to influence these decisions, and feedback from the target market to test our assumptions.
The site was also redesigned with a modern and fresh look, aimed at the target audience of the website. Mr Blackburn doesn’t use real client’s photos to protect their privacy, so we had to carefully consider how to visually present the information. We used many visual devices, like content boxes, colour schemes, and graphic elements to allow users to digest information more easily.
We always work to fully understand our client’s interaction with their website or software and save them time wherever possible.
For Facial Surgery Manchester, we considered the administration panel of the site and added lots of automation to save the client time, including a visual editor so the client can make any changes easily. Reviews on the old site were causing a problem as they were being manually added to each page they needed to display on, so we centralised this, allowing the client to add all reviews to one area then choose which to show on each page.